Power-Constrained Markets Are Reshaping Data Center Strategy
Across the globe, data center operators are facing a new reality: power availability is no longer a given. In core markets like Northern Virginia, Frankfurt, and Amsterdam, securing sufficient power capacity has become a gating factor for growth. According to CBRE’s 2025 Global Data Center Trends report, these constraints are driving aggressive preleasing, longer construction timelines, and a shift toward emerging hubs like Richmond, Santiago, and Mumbai. But this isn’t just a location story—it’s a design story.
Operators are rethinking how they build and scale. The focus is shifting from “how big” to “how smart.” That means designing infrastructure that maximizes rack density, supports liquid cooling, and aligns with sustainability goals. It also means choosing partners who understand how to navigate local utility landscapes, permitting processes, and evolving ESG requirements.
For contractors and integrators, this shift presents both challenges and opportunities. Projects now require tighter coordination, faster installs, and more flexible solutions. That’s where prefabricated assemblies and labeled kits come in—not as conveniences, but as strategic enablers.
Imagine a project team working against a compressed timeline in a power-constrained market. Labor is tight, and every delay threatens SLA compliance. By leveraging prefabricated assemblies built and tested to UL standards in a controlled factory setting, the team gains confidence in quality and consistency. Labeled kits arrive organized by row and rack, reducing installation errors and eliminating the need for on-site troubleshooting.
The benefits are tangible:
Capacity: Teams can reallocate labor to more complex tasks, freeing up resources where they’re needed most.
Quality & Efficiency: Factory-built assemblies ensure every unit has been tested and every component meets spec, reducing rework and inspection delays.
Scalability: As demand grows, production can scale without the constraints of on-site assembly.
Minimized Errors: Tens of thousands of labels are printed and organized for precise placement, streamlining commissioning.
As power becomes the new bottleneck, the ability to build smarter—not just bigger—will define the next generation of data center success. And success will belong to those who design with foresight, partner with purpose, and execute with precision.
What’s next?
If you’re looking to learn more about how GCG can help simplify your project delivery email us at datacenters@gogcg.com.
GCG Data Centers
David Coleman, SVP, Data Centers & Intelligent Buildings
David Coleman enjoys a long history in the wire & cable business, going back four generations. The Coleman family founded Coleman Cable in 1990 and Genesis Cable Systems in 1996. After selling to Honeywell in 2004, Mr. Coleman held several positions in sales and marketing at Honeywell, most recently serving as the Global Director of Custom Electronics.
In 2008, Mr. Coleman cofounded Generation 3 Capital, a private equity firm focused on the security, IT and life safety industries. Over the next eight years, Mr. Coleman worked directly with the portfolio companies leading sales, marketing, and product development efforts.
Mr. Coleman joined the executive management team at Paige in 2016 and now serves as SVP of Data Centers & Intelligent Buildings across GCG where he enjoys bringing game-changing cable solutions to market.